http://www.cnbc.com/id/38203391
A bidding war for the bunny may be about to break out.
Playboy Enterprises looks likely to be in play, with opposing bids from founder Hugh Hefner and the company that owns long-time rival Penthouse magazine. Shares of Playboy [PLA 5.5096 1.5696 (+39.84%) ] shot up 42 percent in New York Stock Exchange mid-day trade.