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Originally Posted by WebairGerard
Great post Stewart. Building consumer confidence is something that should be done on a continuous basis in order grow your business. Very informative post. 
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That's also an excellent point Gerard...
A site or business can not 'work on consumer confidence for a while' and then take a break and then come back to it again later. It has to be a continuous process that is considered in every aspect of your business and with each modification you make to any website or promotional materials.
