Security Measures:
Internet consumers are increasingly well-informed and educated. The internet is not new anymore. The number of people who know what SSL encryption is would probably surprise many of you. Making sure that not only your billing page but your submit page (where you collect a user name or email address) is SSL encrypted is a smart and simple move.
Popups, popunders, chat bots and other common scripts used on adult sites should be very carefully designed and coded if you intend to use them. If a user comes to your site and starts seeing a bunch of ad windows opening or a gray popup that 'feels like' a windows PC error message - their trust in the site that spawned the consoles declines rapidly. If their virus protection gives them warnings (whether they are real or erroneous), or some 'person' they have never heard of starts 'contacting them' on a fake instant messenger, their trust in the site drops. If they click a link that seems to go to one site and suddenly get skimmed somewhere else, their confidence in your site drops.
Some webmasters do earn profits using one or more of the above items. You obviously need to decide which work for you and which do not. However, I mention them solely to point out that they have a direct impact on consumer confidence and the more of them you use... the greater that negative impact becomes. In many cases simply designing a better looking popup window or taking other measures to offset the downward impact on your site credibility can make a big difference.
4. Transparency
Back in the day, there were plenty of sites with a few pictures of pretty girls on the tour and not much else. These days, having a tour that is transparent can be very helpful when you are trying to convince a consumer that your site is worth joining.
At a minimum, showing your visitors how many scenes are available inside and displaying other site details makes sense. However, some sites like
www.VideosZ.com go much farther and do better as a result. Some of the best converting tours these days allow visitors to see the entire members area of the site they are considering (without the ability to download or watch the videos). Saying you have 116 scenes is not the same as showing the user a picture from each of those 116 scenes before they sign up. Showing user comments from the members area, an update schedule, explaining what content is coming up and when - each of these steps increases the confidence of your consumers by showing them that you do not feel you have any reason to hide. VideosZ.com shows potential customers 45,312 scenes on their tour, no wonder they are trusted by consumers so much more than a site with a single landing page and a signup form.
www.Porn.com does an excellent job with transparency as well, and so do many of the
www.kink.com paysites which is a major part of the reason their conversion ratios are much better as a result.
Note, I am not advocating giving away all of your content for free. I'm advocating showing your potential customers what kind of content you actually have instead of asking them to take your word for it that there is 'good stuff inside.' If you go to a shoe store and see a sign in the window saying 'largest collection of shoes in the area' you don't just assume that they have the shoes you want to buy... and even if you do, you don't hand anyone your money until after you have had a chance to see the collection or try a few on. The shoe store isn't going to give away all their shoes just because you come into the store, but they will gladly show you the boxes on the wall, have a display about a hot new running shoe being released a month from now, and let you try a few pair to help you decide. Even if you don't find a pair you like and you buy nothing, your trust in the store increases and the next time you are looking to buy some shoes... you come back to see what they currently have in stock.