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The interesting thing too is I seem to get about the same click thrus for my $ with skim as clicked. Actually even more click thrus for my $. When given lots of choices and links and being all US surfers. Of course 8-10 bounce in 10 secs but 2 in 10 look around.
But getting them to pull the trigger and buy is way worse.
Actually the cost of getting them to click link X is cheaper with skim.
So if my ratio is say 1:3000 you would fig ok 3000 skimmed click thrus (where the surfer has lots of choices) would be the same "interest factor" as 3000 click thrus from non skim sources and the ratios would stay the same overall as a click thru is a click thru.
The diff is one came to the site and is looking around. The other was thrown at the site but is also looking around. But in their minds is the diff. One was just jerked. (altho interested) The other feels he has free will.
So a click thru is not a click thru statisticly.
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