Quote:
Originally Posted by Agent 488
supermarkets have been increasing sales lately by reducing choice and pulling options off the shelves.
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It's interesting you say that.
There seems to be a point where too much is a bad thing...
Another study (I can't find the link anymore, sorry) I read showed that one of those taste-testing vendors tried 2 different methods of promotion. 1 week they had 6 different bottles of their product on the table (6 choices), another week they had 21 different bottles of their product on the table (21 choices). I believe the product was different flavors of Jam/Jelly.
The table with 21 choices had a significantly larger number of views (people stopping to check them all out...they looked cool, yanno?). However the table with 6 choices had much higher sales.
Seems like when there's TOO MANY options people freeze up and choose nothing. I believe this is called "analysis paralysis". People WAY over think and freeze up.
I don't believe that the 3 options I present are too many...but if you were to give 10 options...maybe? The 3 options are easy to digest (as shown by The Economist example).