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Priority Pass membership is always nice, hate to pay for that myself and most advanced/travelling people I know appreciate getting it. But it's a specific thing, with low name recognition, outside the roadwarrisos group not very many know what it is.
Something general, and easily brandable would probably serve you better. Like a "we pay the gas to your car for a year" kind of thing or "let me get you new tires". Something everyone can understand and appreciate. A top cable membership, or some nice dinners at a restaurant are other ideas, which are one of those daily luxury things which you might not get for yourself, but appreciate immensely to get as a bonus.
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The truth is not affected by the beliefs, or doubts, of the majority.
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