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Metadata is removed when the stolen content is reformatted as FLV, the thief
puts his own watermark on it, etc. Marking up the actual video content in such
a way that it's not too obvious, but will not be removed when the video is re-encoded
is more tricky, but can be done. We think that's the best way to go and we have
such a system in development. So far it's passed proof of concept - it works,
but it doesn't yet have a cool admin interface, and doesn't yet handle all of
the different video formats. The large number of different video container
formats and codecs means it's time consuming the develop this. The short cut
is to reencode the videos, but as mentioned that's very resource intensive and
it degrades the quality.
So then what do you do after you identify the user? Yes, you can take (or
threaten) legal action, which will most often not be worth it on a dollar
for dollar basis, though you may still do so as a matter of principle.
There are some other things you can do which may be quite a bit more
effective. Unfortunately that's the bit I can't discuss just yet - you'll see more
about those things in our product announcement.
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