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As a guy who just released a 'free service' I can say first hand the only sensible way to do this and win, (adding paid features) is to add paid features, and not remove functionality from the free service. Of course I know hindsight is 20/20 and I'm sure this wasn't their initial plan.
Right now I'm running on a free model and all though I do plan to bring in some high end paid features eventually, I've made certain that everything free and unlimited now will stay that way, the extra monetization will not effect the free member base.
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