Quote:
Originally Posted by Amputate Your Head
Actually, the shiny objects are just the tip of the iceberg. Apple is deeply invested in video / audio codec standards creation and many other things including content sales (iTunes & AppleTV). They've got royalties & patents & income on all kinds of stuff. MS has been playing catch-up for too long. But that's what happens when your business is built on stolen tech. 
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Apple always seemed to be wanted more than Microsoft on the "creative side".
Nobody in the music industry knew WTF Windows was, everybody used Apple back
in the day.
MS captured the mass market of "regular consumers" but was never ahead of Apple
in the trenches of the creative industries.