Also, this little analogy I like to give to people to help understand why google would trust one type of domain/site more then others.
Google delivers search results, the 'truck' they use to do so has blown a transmission. They have 3 options for getting it fixed.
- Mechanic 1, has 15 years experience, has worked on the trucks numerous times, they go way back with this guy, and trust that he will do right by them as his history has proven time and time again. (aged, trusted site)
- Mechanic 2 - this guy is right out of college, fully educated in everything about the trucks, most current technologies used, and appears to be the best bet. Google has never used this Mechanic, and has little trust in him for that reason, they've been burnt by similar 'new guys' over last few years. (new site, looks like a winner, but untrusted)
- Mechanic 3 - Backyard Bill, this guy claims he can fix anything, but does it in his backyard, no way will google trust their 'truck' with this guy. (hobbyist, non authoritative site)
It's pretty easy to see which Mechanic Google is going to use to get the job done. And is a great analogy for how 'trust' works. They've been shafted and taken by way to many #2 Mechanics for them to consider giving that job (search spot) to the new guy, and are to professional to use the backyard Mechanic.
Now how do you turn your #2 Mechanic/Website into a productive, trusted Mechanic #1 to google? A couple ways work real well.
For example, if Mechanic 1 told google that Mechanic 2 was indeed the real deal, and referred them to him (linked) then that would BOOST the trust to Mechanic 2 (think authority links to your site).
If a huge percentage of the 2nd Mechanic type people started linking into a certain Mechanic 2 (new site) this also would create some buzz of trust around that new site.
Use the analogy to play out 'ways' that you can build trust on your #2 (new site) and it won't take long for you to find a few ways to combat 'trust rank' and actually put your new sites into positions.