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Old 05-25-2010, 12:52 PM  
Jdoughs
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Trust beats Age, like Scissors beats Paper.

The 'trust' can be easily spoofed (or proven) on either an old or a new domain. If the old domain has been spidered, has any type of links, and has so for a few years, then that puts the old domain a step up in trust compared to a new domain.

If you take an aged, more trusted domain, and a new domain, and do the exact same thing to them, the old one will win every time. (providing the old one hasn't lost any of its trust in the few years it's been live) When all ranking factors are equal the more trusted domain will always win. One situation where this may not hold true (and only one) is if you have the EXACT keyterm.com for your search term. A certain level of 'trust' is given to the exact domain for the term. Some may argue this but I've saw it time and time again.

Now there is ways to build trust on new domains, and its very effective, but if we did the 'exact thing' to the new domain and the old domain, the old domain would get more benefit from the trust building techniques and still rank higher then the new domain.

NOTE - Being 6 years old but always parked is a NEW DOMAIN, being 10 yrs old and redirected to a sponsor always is a NEW DOMAIN. Being dropped or having a full content shift means (almost) NEW DOMAIN.
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Last edited by Jdoughs; 05-25-2010 at 12:53 PM..
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