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What I describe might not be true this year considering MaDalton's information, so I'll try to add some general info.
Visited three times from 2006 till 2008, never exhibited.
Berlin is an interesting multi cultural place, ain't that much expensive and even hotel prices in the center are quite reasonable, Berlin is also the world's only city, where you can see East German and West German artifacts next to each other.
English is OK although knowledge of conversational German definitely helps in the common city contact, taxi drivers, according to my experience never tried to rip me off and always went according to their built in navigation.
Be aware Berlin is the German's protest capital and it's very often that certain areas are inaccessible by car over the weekend, due to manifestations of every possible political or ideological group out there.
What concerns the show, the venue is easy to find and easily accessible, used to be visited by pretty much everyone, much bigger than AEE Expo as I visited that as well.
The Estrel hotel, which was always the official hotel for Venus is a little bit out of hand, I always stayed in the center in a close distance to the venue, and since Estrel is where lots of the "unofficial" program happens, I usually took a cab there in the evening.
Even there was consumer vs. trade only parts the crowds of "fans" were quite a pain.
Anyway, if there will be a rivaling business to business show then I hope they come up with better return and service for their sponsorship / booth prices, true that I remember quite a lot of the people who exhibited were not exactly always happy.
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