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The avg keyword bids have gone up since they began promoting demographic targeting (where you can raise your bids by a certain % depending on the demographic). Their partner network has grown larger as well, but is worth shit, IMO. I opt out of it. Yahoo has never converted as well as Google for me, and I think it is partly because of yahoo's blunt keyword match types: standard and advanced. Long tails dont work as well in that environment.
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"I use the Google to pull up maps."
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