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Old 05-11-2010, 11:57 AM  
kristin
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Join Date: Sep 2002
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Quote:
Originally Posted by Shap View Post
I had a great meeting last week with an investor I know that has started and built a lot of very successful mainstream projects. He made a really interesting comment to me. He said in the past companies would start with a website and develop outwards from there. Now he believes companies should start with their mobile platform and go from there. If you think about it that is a HUGE HUGE shift.
On the SXSW forum they discussed mobile in mainstream and adult - and it's the way to go. I know I have apps for BofA, Southwest, eBay, PayPal, etc.

However, mobile isn't something that can be half-assed. Put the time and effort into it or it won't pay off.
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