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well rank is still based on popularity. u just have to use fb's dev plugins to get spidered and listed in fb search. probably good to get in on this early tho, as im sure they will push their search more in the future. i doubt many users do web searches in fb now. looks cool tho for site owners trying to find a way in with the fb crowd. i have an open project based on the fb dev specs. we'll see how that goes..
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