It's a good idea if you have someone to market and push it. Offering a total solution like I am doing with Loch/konrad/prezzz/zuzana/getnaughty and others.
You will have a hard time selling just one piece in the pie. If you sell it via partnerships. You have a better chance of closing deals as you are selling the completed vision and something you can drive away.
Some will buy individually. But when you offer the complete solution, you have better chance of success. I have thought of doing something similar. But basically developing more scripts and tools for my clients. So between hosting, content, design and cms. They also get access to all the tools in the arsenal. They pay a premium for them.
However, it will ALWAYS come down to selling it. If you do not have a front man who can push the volume sales. You are a dead stick no matter how beautiful your shit is. Also keep in mind your price points. In this market you are going to be very conscious of anything big ticket. Those take longer to close out. So you need to adjust your business model accordingly.
While working with others is lovely to close business. It can also be a headache when you are making a lot of paperwork on licensing, and having to project manage between coder, designer, content and so on. I had to move one of my assistants over to do nothing BUT project management now.
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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