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Here is an idea for Industry Shows
I don't know about other site owners but I don't feel the need to go to any shows any more. I'm much happier traveling to specific cities and meeting the people I need to meet face to face and discussing biz in their offices, on the golf course or at dinner. That said I've been trying to think what could help make our industry shows worth attending. Below is an idea I thought of.
I'd try to plan the shows at a time and location where there is a benefit to people attending. The biggest benefit would be another major show which would interest the big players. I've seen a growing trend of more and more big boys going to Ad Tech and Affiliate Summit instead of adult shows. Why not try to book a show around those shows? Some of those shows have so much information that could really help a number of webmasters expand and improve their business.
The reality is the main function AVN and Xbiz shows provide is a common meeting ground. The people attending the shows have to get more out of them than just meeting new people. The industry no longer has the masses of the early 2000s. The shows have to realize that and find a way to cater, attract and bring back the decision makers. That's where the $$$ are for these shows.
Those are my thoughts. I just got the AVN Show email and I have no interest in attending it. It got me thinking what would it take to get me interested again? I'm very interested in a number of mainstream shows because I know I'll leave their motivated and with the knowledge and awareness to improve my existing projects as well as be better prepared to launch our newer projects.
Anyhow what do you think?
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