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Originally Posted by PixelBucks
I dont get how this hasnt blown up on the board already... but news !
yeah sounds like you can only do internal cross sales... unless you pop a new sign up form up to make it clear it's a different merchant... as someone said ! Here is a quote from what Visa released on tuesday...
Quote "Visa's rules already prohibit merchants from sharing a cardholder's account number and other Visa transaction information with any entity that is not directly involved in completing the transaction, preventing fraud, or as required by law. To address the data pass practice, merchants will now have to prompt consumers to re-enter their card information to accept a subsequent offer from a third-party merchant. This provides a clear signal to cardholders that a second purchase is being initiated and protects them from questionable marketing practices." End Quote
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3rd party processors can still do normal xsales, as they always could... like epoch, ccbill, etc.. With your own merchant account, you can xsale yourself or give them a warning.
I expect we will see a new term on join forms that says they're sharing the info with other people and use one form as the method to verify rather than passing it on the hidden side - which is what the new ruling is really about.