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Check the OPs posts going back a few years. They are always here asking for ideas and help and the one thing they're told every time is to hire a real designer, but here we are years later and that still hasn't been done.
The one time you did take the advice of GFY you stayed in business instead of closing up shop and that ended up working out for you quite nicely, if I do remember correctly.
You can hire a professional designer and still have an amateur looking site. Your lack of design skill is not what constitutes "amateur".
Seriously, spend the money for one and you will see the results immediately. As many have pointed out, you want new affiliates and people don't want to send traffic to the tours you have.
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Spend you some brain.
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