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do you test your banners, or do you just make one set of banners and expect the clicks to come in? should be split testing your banners against one another and working out those with low ctr. just throwing a banner into a good spot doesn't mean anyone is going to click it. tends to be why i lean towards paying per click as opposed to outright buying spots or going on a cpm basis. if you get your banners tweaked out nicely though, and are pulling a good ctr, you can actually save money by going on cpm or prepaid spots. i'd say start switching your banners up, or look at going to a ppc model instead...
$50 for 20 clicks a day isn't even that bad, works out to what 8 or 9 cents a click? I don't see an issue with that cost, for clicked traffic...
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