Quote:
Originally Posted by Barefootsies
Keep in mind that you have to market like a mofo to close decent dollar ticket items in this industry/economy. That will not be a few posts here and there on GFY. You will have to do it much bigger, and broader.
You do not need to believe just me on this. Ask ANY content producer, or CMS builder... anyone selling a bigger ticket item of any kind in this industry i nthe past 18-24 months. See what THEY tell you about what's involved in the marketing and promotion of your wares to get them to the right eyeballs and closed.
Anything over $250/500.00 takes a lot of energy and time to market and promote (unless in very high demand). If you are not willing to put that time in, or have that skill set. It will be difficult for you. Not everyone likes working the boards. But it is a necessary evil.
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Honestly, I'm not sure what to think.
I'd like to believe there's some substance to what you're saying....
on the other hand, you've revealed yourself as a competitor, and so how am I supposed to know you're not just shying me off from the game so you don't have another player?
Not judging your character or anything.... but really, how am I supposed to know?
Obviously, I will need to invest more time in researching this.
I disagree with your view of marketing... or maybe we just approach it differently.... or maybe I'm completely out of touch with the full impact of the recession....
whatever...
but I have consistently sold custom high-end work for close to a decade, with little to no marketing effort whatsoever. My work speaks for itself. (albeit, ironically I admit, none of it is available for viewing unless you're in the know.)
What I mean is, the target audience is already pretty darn small to begin with. Nothing I do or sell is of any interest to the majority of the population of Earth. Because they can't make use of it. The operators are the ones turning it into a money machine. (or going bust in the process).
I'm merely selling one of the tools required to build that machine..... I would think, whether custom or turnkey, if the product is solid, someone will get value out of it. And I get what you're saying about high dollar products needing a shit ton of marketing in this economy.... but again, in my experience across many different advertising fields, products, areas, and regular old fashioned consumer oriented surfing.... if the shit is worth buying, someone will buy it. How much you put into marketing it will ultimately decide the end take.... but it
will sell, even with minimal marketing.
And remember, we all have different levels of what we consider to be "optimal success".
Not everyone wants to live in a pimped out mansion any more. (plus, taxes are getting really tricky these days). Money is overrated.
