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One of the primary reasons that they are so successful in this way is that they have ability to control and develop their product in both the software and hardware side of the business.
Another reason is that they are not afraid to think outside the box, example unibody notebook construction, using the aluminum body as a sell contained heat sink, extensive R&D to develop products which will last, all of this including the materials may cost more but they set a higher standard.
Most of the PC notebooks before MAC started are pieces of shit that last about a whole 1 year then look like they are about 5 years old with the plastic and paint wearing off.
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