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Castings like Paul has mentioned do not work in Portland. In fact, castings like that don't work anywhere I have shot in the US. I'm guessing that's more of a European thing.
The rest of what he said is pretty good advice though and a good ad will produce results the day the ad breaks. I ran print ads for YEARS in Portland. Mostly the Mercury. I also stopped running those print ads because my online efforts and model references generate better and more results without the wasted time of answering phone calls. Not to mention the number of girls with ZERO common sense who call at 3am.
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