Quote:
Originally Posted by seeandsee
its about branding not just direct visitors
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Correct
Getting better ROI on your marketing budget includes having an self-explanatory domain, which is easy to pass on viral (ex. no question how its spelled), easy to remember, looks good on print/media (short), and reaches internationally (.coms) etc.
I know companies in mainstream that increased their sales XXX% over a period of 1 year with the same marketing budget, but now with a category killer domain as their flagship site.
People only looking for current traffic (one tree) are missing the forrest of opportunities
