Everyone has their own business model that works - so whatever makes money obviously. Much like Andy from lips.com/oldskewl gamma said - "find what works and make 100 versions of it". I still stand by this simple advice.
Our company thrives well on a good core of loyalty to our flagship site
www.amateurcanada.com to the off sales of dvds, media rights, affiliates and more. If you own your content, get it out there.