Facebook recently partnered with Omniture. What does this mean to the average FB advertiser (those who actually buy ads instead of spamming walls/fan pages
): better tracking and performance analytics. If you're using FB for arbitrage, this development is a WIN! :D
Story:
http://news.yahoo.com/s/ap/20100303/...ebook_omniture
Quote:
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Using Omniture's products, companies will be able to measure how effective their ads are on Facebook. They will also be able to use Omniture's search engine marketing management tool to buy Facebook ads. And they will be able to compare how well their ad campaigns do on Facebook compared with other outlets.
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