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Not a new thing though - simply a little more detail on what's now slightly old news.
The biggest problem seems to be that VISA is confusing AVS sites with paysites and thinking they're much the same thing. Part of the problem when you have a company like VISA with little or no understanding of the business imposing BS regulations.
The only thing to do is wait and see how it turns out. $750 per person is no bigee and worth the investment. However $750 per site, domain or even AVS system may be a different matter entirely. We shall see...
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