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If you are opening a new place, why not diversify? Make it a rock-alt venue for example.
If you stick to what you are already doing successfully, your new place will just be taking away business from your current place and likely not attracting many new people.
Example, say currently you have 10,000 people in town interested in the kind of music and club you have now, that attend your place. A new club opening of the same style, maybe will draw a few new faces who tried the old one and didn't like something specific (maybe the night they went there the service was bad, or there was an issue, etc... but they still like that style place). So say you open the new one and now the old one has 5000 people and the new one has 7000 for 12000.
If you have a completely different type of place, you appeal to a completely different demographic. In this case maybe you're old place still gets its 10,000 people and the new place gets another 8,000.
The Rock culture is changing from broke kids wanting to hear good music while spending the last 8$ they have on tow beers, to people with a lot of disposable income who would love spending it at a high-class rock lounge for example. Not many of those around that I know of in Montreal/Sherbrooke.
As for actual tips, I think service if the most important factor. A lot of places hire attractive bartenders who don't know wtf they are doing. These places lose money by the handfuls. Attractive is very good, but attractive and skilled is better. People don't like to wait for drinks long before losing interest.
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