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Mutt · 02-24-2010, 04:08 PM

NBC's ratings are huge - up a whopping 27% from the last Winter Games in Turin Italy. Most people who watch the Olympics are very casual sports fans, they are your moms, your girlfriends, your sisters - they just want some nice human interest stories, some of the actual events be they taped or live and the medal ceremonies, and talking heads like Bob Costas.

The first full week of Winter Olympics coverage gave NBC its most-watched week since the 2008 Summer Olympics and its widest margin of victory in the prime-time ratings race during the official television season since the 2002 Winter Olympics.

With the Winter Olympics accounting for seven of the week's 10 most-watched programs, NBC averaged 24.75 million viewers for its prime-time programming between Feb. 15 and Sunday. Fox Broadcasting was second, averaging 8.68 million viewers, according to figures released Tuesday by the Nielsen Co.

NBC averaged 26 million viewers for the first 10 nights of Vancouver, Canada, Olympics coverage through Sunday, 27% more than the 20.4 million average for the 2006 Winter Games, which were held in Turin, Italy.

02-24-2010, 04:08 PM
Mutt Too lazy to set a custom title Industry Role: Join Date: Sep 2002 Posts: 34,431	NBC's ratings are huge - up a whopping 27% from the last Winter Games in Turin Italy. Most people who watch the Olympics are very casual sports fans, they are your moms, your girlfriends, your sisters - they just want some nice human interest stories, some of the actual events be they taped or live and the medal ceremonies, and talking heads like Bob Costas. The first full week of Winter Olympics coverage gave NBC its most-watched week since the 2008 Summer Olympics and its widest margin of victory in the prime-time ratings race during the official television season since the 2002 Winter Olympics. With the Winter Olympics accounting for seven of the week's 10 most-watched programs, NBC averaged 24.75 million viewers for its prime-time programming between Feb. 15 and Sunday. Fox Broadcasting was second, averaging 8.68 million viewers, according to figures released Tuesday by the Nielsen Co. NBC averaged 26 million viewers for the first 10 nights of Vancouver, Canada, Olympics coverage through Sunday, 27% more than the 20.4 million average for the 2006 Winter Games, which were held in Turin, Italy. __________________ I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!