Sorry if this has been posted, but I thought it might interest a lot who've been building marketing plans around this.
http://scitech.blogs.cnn.com/2010/02...y-apps/?hpt=T2
I have spoken with Apple, and the following are the new rules:
1. No images of women in bikinis (Ice skating tights are not OK either)
2. No images of men in bikinis! (I didn?t ask about Ice Skating tights for men)
3. No skin (he seriously said this) (I asked if a Burqa was OK, and the Apple guy got angry)
4. No silhouettes that indicate that Wobble can be used for wobbling boobs (yes ? I am serious, we have to remove the silhouette in this pic)
5. No sexual connotations or innuendo: boobs, babes, booty, sex ? all banned
6. Nothing that can be sexually arousing!! (I doubt many people could get aroused with the pic above but those puritanical guys at Apple must get off on pretty mundane things to find Wobble "overtly sexual!")
7. No apps will be approved that in any way imply sexual content (not sure how Playboy is still in the store, but ?)