News organizations around the world are reporting that both the European Union and the U.S. Department of Justice have approved the Microsoft-Yahoo! search-advertising deal.
That will most likely prove to be the undoing of the Yahoo! search brand. History teaches us that when search brands lose their uniqueness people abandon them quickly.
Yahoo!?s worst business decision ever was to install Carol Bartz as CEO. Since she took the helm of the troubled search company, she has closed down or sold off many of Yahoo!?s non-search assets. The clear signal here is that Yahoo! leadership has no intention of being involved in search except as a secondary player like AOL or other ?content providers? that add someone else?s search index and algorithms as an after-thought.
Sure, AOL adjusts the Google search results and actually does a better job of filtering mature content from those results than Google, but the fact of the matter is that AOL just doesn?t appeal to the general market as a search engine. According to some media reports, most of AOL?s search users come from its dying ISP business customer base.
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http://www.seo-theory.com/2010/02/18...-yahoo-search/