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Originally Posted by SleazyDream
I think 73% is market share not percentage of the population  |
Just did some reading. It looks like the share ( so in this case 73%) is the number of people who are watching TV at that moment. So with this Super Bowl 49.1% of all TV equipped households were watching that game and 73% of all TVs that were on during that game were tuned to that game.
I reading some other articles it says that the super bowl from a couple of years ago with the Steelers and Cardinals playing was the most watched Super Bowl ever. They report that that game had an average 98.7 million viewers and at its peak it had 151 million viewers. So on the average that would be around 1 in 3 people in the US watching the game, but when it peaked it was around 1 in 2.