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Originally Posted by SleazyDream
when i think about it - that's 49% of households - and not everyone in a household watches...
the stats I heard on TV tonight was 1 in 2 Canadians is watching, not just households.... but i can't find a reference for that now.
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Sure, but for the Super Bowl it is a different kind of thing.
Most people (in fact almost everyone I know) watches the Super Bowl with friends. I throw a party every year and have 12-15 people over. So I count as 1 household, but there are 12-15 viewers. Obviously, I am not the norm, but I would bet most of those TV's have at least 2-5 viewers during the Super Bowl.
Still it probably isn't as big as the hockey stuff in Canada and like you say if it ends up where Canada is in the gold medal game it will be bigger. If their opponent in the gold medal game is the US it will be even bigger still.