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Going back to the cell phone model, it might not be a bad idea.
Give the surfer two options- one to buy the device outright, and another option to pay a reduced fee upfront followed by a monthly fee for a period of time to ensure they cover costs / turn a profit.
Maybe for the monthly fee the surfer gets access to something like 3 scenes that rotate on a weekly basis, or maybe they get X number of ppv minutes per month. Make it just enough to justify the recurring fee but not so much that you lose the upsell op to sell more minutes.
Throw in an early termination fee in the terms of $200 and you're set.
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