View Single Post
Old 05-02-2003, 11:43 AM  
MarkTiarra
Confirmed User
 
MarkTiarra's Avatar
 
Industry Role:
Join Date: Aug 2002
Location: NJ
Posts: 3,833
Quote:
Originally posted by Carrie
... oh, maybe 2 years ago now? That did just that. Copycat or Cybercat or something?
It was like a pen (shaped like a stretched out cat) that had an infrared serial bar reader in the end. Attached to your computer via serial port.
When you flipped through a magazine and saw an ad or article that you liked that had the cat symbol and bar code, you could simply scan the code with your little cat-mouse thingee and your browser would automatically open up and go to that company's site.
It also had a microphone, and it listened when you were watching tv. Commercials that were cat-enabled would put out a little sound - unnoticable to you - that the cat would pick up, and again it would pop open your browser and take you right to that company's web page.
Interactive commercials, indeed. It was all the talk for about two months and then died out.
I guess the makers didn't truly realize that people DON'T like advertising - especially not enough to interact with it!
It took you five paragraphs just to explain the thing, of course it didn't fly. Who wants all that fucking equipment. If, as you say, people didn't like advertising, we'd never see one click from a banner.

People will interact with ads when it's part of the simple system they all have going already.
__________________

Retired Pornosticator
MarkTiarra is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote