Quote:
Originally Posted by Luscious Media
In the past we had noticed drops in sales with CCBill programs who had implemented NATS. The best we could figure is that the signup process was to blame.
Once NATS was used a customer would be required to give their email address before they were even allowed to view the signup form. With CCBill they always went straight to the signup form. We felt it was a matter of habit. They just weren't used to it and it showed in the form hits comparison. Over time customers got used to the process and sales slowly returned.
The only issue we've experienced lately would be when a program owner who implements NATS makes a mistake of some kind. Once NATS is dialed in the sales almost always increase.
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Good point I never thought about. As a buyer of porn occasionally, (from that perspective) I am always a bit turned off when I have to first enter my email before I get to the main signup page.
I tend to naturally respect the site I am signing up for if they don't "bs me along" and give me a full form right away with all the details.
Seems a one shot form is best. Could explain the falling numbers when the surfer has a two click vs a one click process.