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I have a series of questions relating to cross sells:
1) If a site offers a cross sell, do they see a decrease
in the unique number of people signing up? Does the
cross sell scare some people away?
2) On average what percentage of potential cross sell
transactions are cross sold. How much does having the
cross sell box, pre-checked affect this figure?
3) Do you use any different scrubbing algorithims on cross
sold transactions vs. non-cross sold transactions? In other
words if someone is approved for the initial transaction
are the cross sells automatically approved.
4) Do you have any plans to offer "forced" cross sell
packages where the surfer cannot opt out? We are
potentially interested in offering our surfers a choice:
a) 1 site for $49.95 / month
b) 2 sites for $29.95 / month each
Under the current system (as I understand it), the surfer
could choose option "b" and then not take the cross sell.
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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."
--H.L. Mencken
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