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We have exactly that - a Google SE expert - advertising us at the moment and he is extremely happy. Swoit is working really well for targeted stuff.
We are getting some great conversions off pageseeker.com too, once again with targeted terms.
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SIG TOO BIG! Maximum 120x60 button and no more than 3 text lines of DEFAULT SIZE and COLOR. Unless your sig is for a GFY top banner sponsor, then you may use a 624x80 instead of a 120x60.
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