GM drops Tiger
Another one bites the dust.
General Motors has joined the ranks of Gillette, Tag Heuer, Gatorade, Accenture and AT&T?Tiger Woods can no longer count the car manufacturer among his endorsers. The company's agreement with the former marketing ace in the hole, allowing him to drive around in their vehicles gratis, is dunzo.
GM's official endorsement contract with Woods actually ended in 2008, but they kept the driving deal going. That is, until Dec. 31, 2009, Buick spokeswoman Dayna Hart tells USA Today. She also claims the deal's end date was settled upon before the fateful Thanksgiving crash and Woods' subsequent "indefinite departure" from golf.
Word is, the vehicles have already been returned and all of them?including the Cadillac Escalade Tiger crashed into a fire hydrant?will be repaired and sold.
Tiger may be in hiding, but at least he still has a game and half-naked photos on the cover of Vanity Fair.
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