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yes i know of & do both points you make. The cause of this is another reason: Change of site backend which caused 1000's of pages in my site being deleted. Google didnt like this and kicked my site for my competitive keywords out of the high SERPs... about a year and a half ago. Never recovered, still build links but hope has gone away pretty much. But every couple of months or so I get reminded by that disaster again and I just cant stand something i dont understand and try to find solutions, like im doing tonight.
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