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Fuck, for god's sake quit worrying about what sponsors are or are not making. That is their business and your business is your business. That is a nothing but a frustrating waste of your time.
All you need to fixate on is your revenues and bottom line profit.
Figure out with your particular niche can you make more by doing it all yourself or more by a variety of sponsors.
Find programs that meet what your visitors are looking for and you'll make money. You can create your own setup and processing account and you won't have to worry about shaving and the like and can have your own affiliates.
The long term revenues for sponsors come from people who never cancel. That's the gold. Then are the hardcore addicts who can be upsold into additional purchases. That's more gold.
Then there are the databases that can be mined for all sorts of revenue generating streams. That is more gold.
The owners of the major programs out there live very very well, so you're nuts if you think they are losing money paying webmasters $35 a signup.
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