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Why do you see the glass half empty?
Why can't the sponsors make back that 7$ deficit by exit traffic, emailing cancelled members, and premkum feed upsells/toystores on their backend and cross sells?
You may want to add those to your equation and you will see how sponsors can afford to pay out 35$ PPS no problem...
Also please don't forget the people who let their card get charged for years and never charge back.... im still getting 600$ a month from a recurring account i advertised back in 1998 =) Those people are in the mix as well my friends...
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