Quote:
Originally Posted by rowan
Going further, loki.com seems to be some sort of toolbar that uses a huge database of known wireless access points to determine the user's location. If they have the toolbar installed, and wifi enabled on their laptop/PC/smartphone, their location can be transmitted back to any site that uses the loki.com API. Don't even need GPS or cell capability to fix a reasonably accurate location. Very cool, but kinda scary.
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Kinda scary development.
By the way, what kind of ads would do well with zipcode targeting?