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Old 12-08-2009, 08:34 PM  
After Shock Media
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Join Date: Mar 2001
Location: "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn".
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Anyone really give thought on how to shoot an ice cream commercial in full sun under extra lights, with several takes no breaks allowed. So they use shortening or other heat stable material, just like they do no cook many of the foods shown in the commercials. It looks better just seared and then painted with some oil brushed on.

Been done since day 1, just like makeup on people on TV.
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