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Originally Posted by GetSCORECash
The online revenue is way less then the offline and the cost savings from printing paper doesn't replace the lost revenue.
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Take the word of one of the largest adult magazine publishers.
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True, but do you see this being permanent?
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Without a huge change in the mentality of the Internet user it will be permanent. SE advertising is a different form of advertising as the buyer has already decided he wants something. Magazine advertising is more in line with convincing him he needs a product.
Take away the huge revenue of print advertising and the publishers will have to trim their sales to such an amount most of the content will simply disappear or quality will diminish a lot.