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those stats are a bit misleading, because it just says 'signup' when it's really two things (monthly signups and trial signups).
So in actual fact a bunch of those 56 signups have actually signed up for a month (a lot probably, because lightspeed don't offer a trial on the actual join page, only on the exit from the join) and have been billed ~$34 of which you end up with ~20.
Hopefully they will stay and you will get the rebill next month.
What you need to do is go click the ??? at the end of the Tawnee Stone line and see how many are trials and how many are monthly signups. Then 7/total number of trials and you'll get the conversion ratio.
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