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If you make a shitty or good gallery, get clicks to the sponsor, and the sponsor is related to gallery... it's not your fault if it's not converting.
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True i suppose, but doesnt how you sell the sponsor play some part in conversions? do you think buying your own fresh content would make a big difference selling the sponsor?
I understand quite a few people do that on a regular basis, they must be making their money back to keep doing it...