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The sponsor pays for the car in full, pays for the custom paint-job in full, and pays the dealer (or manufacturer) for 3 years of exclusive advertising... at maybe another $1,000 to $10,000 p/month or more, depending on where the dealership is located.
The dealer (or manufacturer) then offers these vehicles for super cheap 3 year leases... like maybe $99 p/month. The only thing is, the customer can't repaint the car.
May sound like a silly idea, but I bet something like this starts happening within the next year or two, as big companies are now advertising on EVERYTHING!
The only downside I can see is, why wouldn't the advertiser simply do up all of their own vehicles, and give them out to their top employees instead?
I still think it is not so crazy an idea... just have to figure out how to bring it to market.
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