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That would almost work... you may want to twist it a tiny bit though. Like, the majority of the first buyers of each color/style/shape, etc have to pay full price, but they get everything.
Then they have a magic machine that makes duplicates that car, without the need of raw materials, shipping, all costs gone... This can only be done on a duplicate, then strip away the goodies, then they give that away for free.
Slap on some ads... and I see it working!
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