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kane · 11-17-2009, 01:54 PM

So here is how it works. There will need to be some laws put into place, but that should be easy enough since the government owns two of the big three US auto makers.

They stop selling cars. Instead, they just give them away. You can walk into your local Ford, Chysler or GM dealer and they will give you the car/truck of your choice. The catch is that you can't paint it and you can't sell it. The car will be free and you can get a new free car every 4-5 years. If the car breaks down you can trade it in for another car (maybe a used car). The catch is that every car will now look like a Nascar car. They will be covered in advertising. Think of it is branding if you will.

If they give away just two million cars a month (and I assume when they are free they will give away a lot more than that) in 4 years there will be over 90 million of these free cars on the road. Someone like Coke or Pepsi would have to love having their logo on the door of 90 million cars that hit the road everyday. Some company would love to have their website url on every bumper of 90 million cars. I would bet Apple would love 90 million cars to have the Apple logo on the hood. It would kill competition overnight. Honda and Toyota can't compete with you. Who is going to by a Honda when they can get a Chevy for free? Sure you can still buy a car if you want, just order it, pay retail and pick what color you want, no problem. Some companies like Mercedes, Range Rover and Infinity have large, loyal fan bases so they would probably still be able to sell cars.

So we just give them away and let advertising pay for it. The branding these companies will receive will more than cover the cost of the advertising and the car companies will be rolling in money because they will be giving away so many cars advertisers will just be lining up and fighting to buy space on cars.

That is the new wave right? Give it away, brand your company then reap the rewards correct? Sounds great to me.

11-17-2009, 01:54 PM
kane Too lazy to set a custom title Join Date: Aug 2001 Location: portland, OR Posts: 20,684	I have an idea to save the auto industry So here is how it works. There will need to be some laws put into place, but that should be easy enough since the government owns two of the big three US auto makers. They stop selling cars. Instead, they just give them away. You can walk into your local Ford, Chysler or GM dealer and they will give you the car/truck of your choice. The catch is that you can't paint it and you can't sell it. The car will be free and you can get a new free car every 4-5 years. If the car breaks down you can trade it in for another car (maybe a used car). The catch is that every car will now look like a Nascar car. They will be covered in advertising. Think of it is branding if you will. If they give away just two million cars a month (and I assume when they are free they will give away a lot more than that) in 4 years there will be over 90 million of these free cars on the road. Someone like Coke or Pepsi would have to love having their logo on the door of 90 million cars that hit the road everyday. Some company would love to have their website url on every bumper of 90 million cars. I would bet Apple would love 90 million cars to have the Apple logo on the hood. It would kill competition overnight. Honda and Toyota can't compete with you. Who is going to by a Honda when they can get a Chevy for free? Sure you can still buy a car if you want, just order it, pay retail and pick what color you want, no problem. Some companies like Mercedes, Range Rover and Infinity have large, loyal fan bases so they would probably still be able to sell cars. So we just give them away and let advertising pay for it. The branding these companies will receive will more than cover the cost of the advertising and the car companies will be rolling in money because they will be giving away so many cars advertisers will just be lining up and fighting to buy space on cars. That is the new wave right? Give it away, brand your company then reap the rewards correct? Sounds great to me.